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We create products, services and experiences with strong business potential and high emotional value.

We operate at the crossroads of brand DNA, consumers’ insights and market opportunities.

We observe people’s needs, we analyze markets, and we launch and implement products and services with our team of product managers, creatives, designers, software and hardware engineers in order to build the most promising business models.

We help our clients become game changers: give us a pain point, we’ll bring you an effective solution.

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New business
(physical/digital experience, branding)

We believe in the power of immersive VR experiences and we wanted to design the futur of VR Entertainment. We’ve created for Ymagis the ILLUCITY concept : from the brand platform (name, identity, logo, artistic direction, positioning), to its customer experience (architecture, design, scenography, sound atmosphere), and its digital ecosystem (booking platform, CRM, emailing, acquisition), users fully live the ILLUCITY experience. ILLUCITY was launched in November 2018.
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New service
(business strategy, digital experience)

Remember the struggle of children's back-to-school shopping ? We do. For that reason, we created an online service that relieves parents from this annoying task. Urentree.com instantly offers the products that exactly match the list provided by the school. The packs are prepared during the Summer, leaving the parents to their holidays. It is a user-friendly service that both meets a true consumer need and Système U’s willingness to substantially grow its business in its school supplies segment as well as its brand preference. Urentree.com was launched in June 2018.
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New service
(business strategy, physical/digital experience)

Botanic wanted to enter the parisian market with no shops in the area. We created from A to Z an innovative gardening subscription service that allows people to grow their own food at home. Ciboulette.bio was designed for urban dwellers eager to go green and enjoy their own organic fruit, vegetables and herbs throughout the year. It is a turnkey and user-friendly service that appears as a strong business opportunity for Botanic as well as a solution that meets a true current customer need. Ciboulette.bio was launched in May 2018.
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New Product
(business model, business offer and physical experience)

Most people order the same thing each time they go to Burger King: the Whopper. So how could we make them discover the whole range of burgers ?
We had a big idea coming in a small white box. Inside the box, anyone of the ten burgers randomly selected, this for only 2€. This product has generated sales of 2,5 million units, +14% traffic in-store and +41% new customers.
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We are pragmatic and obsessed with creating value on the long run.

We are human-centric: we design our products, services and experiences to best meet people’s needs and have a positive impact on their life.

Georges Mohammed Cherif

President

Thomas Granger

Vice-President

Loic Cessot

Associate Director

François Phan

Associate Director

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